Study shows that pro wrestling stars dominate Cameo earnings among sports personalities

Photo Courtesy: WWE

In a survey of over 1,000 sports personalities on the video message site Cameo, professional wrestlers have emerged as the top earners, with a cumulative haul of over $1 million.

In the study, carried out by UK gambling website, the single top earner on Cameo among sports personalities was Mick Foley, with estimated total earnings of $525,000.

Cameo allows fans to purchase customized video messages from celebrities, athletes, and public figures, with prices ranging from $4 to $840.

The analysis was based on the number of reviews that a sports personality received and their listed price per message on Cameo. The earnings figures quoted are therefore not an exact science but, if anything, may be underestimated.

NFL legend Brett Favre took the second spot among Cameo athletes, but four of the top ten highest earners were currently active or retired professional wrestlers. 

Bret Hart took the fourth spot, with estimated earnings of around $212,000. In ninth place was Matt Hardy, with estimated earnings of $94,000. The tenth spot went to Danhausen, with an estimated haul of $89,000.

Pro wrestling is the most requested sport on the app by almost every measurement. Wrestlers have over 15,000 reviews while cumulative estimated earnings are $1,251,033 million. Wrestlers also make over $35,000 in average estimated earnings, outpacing NFL, baseball, bodybuilding, and soccer.

Rostered WWE wrestlers were required to pull their presence from Cameo, as well as suspend their Twitch channels and other third-party activity at the end of 2020, but that policy appears to have been relaxed, with Carmella, Shotzi, Liv Morgan, and Shayna Baszler among the personalities currently on the site.

The figures quoted in this story are estimates of gross earnings and do not take into account Cameo’s fees.

About Neal Flanagan 748 Articles
Based in Northern Ireland, Neal Flanagan is a former newspaper journalist and copy editor. In addition to reporting for POST Wrestling, he co-hosts The Wellness Policy podcast with Wai Ting and Jordan Goodman.