WWE Raw’s audience steady, ranks seventh on cable behind NFL and World Cup

Photo Courtesy: WWE

WWE Raw presented its go-home edition before Survivor Series, which resulted in a seventh-place finish among its cable competitors.

The November 21st show from Albany averaged 1,646,000 viewers and approximately 535,000 viewers (0.41) in the 18-49 demographic as it trailed Monday’s NFL programming and coverage of the World Cup soccer tournament (Courtesy: Brandon Thurston of Wrestlenomics and Showbuzz Daily).

Raw’s audience was nearly identical to last week while the 18-49 audience fell by 7% and the lowest mark since Halloween night. In the key demo, female viewership grew by 8% and males declined by 14%. In the 18-34 demo, Raw decreased by 8% while adults 35-49 were down by 6% and adults 50+ grew by 3.5%.

There was a sizable loss of viewership throughout the three hours with the overall audience falling by 20% and 18-49 decreasing by 14% throughout the three hours. Among adults 50+, the first to third-hour decline was 24%.

Raw opened with 1.83 million viewers and 0.44 in the 18-49 demographic, which was the show’s highest opening hour since October 17th. The second hour dropped to 1.64 million viewers and 0.41 in the key demo followed by the low third hour averaging 1.47 million viewers and 0.38 in the demo.

The only match advertised in advance was the main event between Asuka and Rhea Ripley to determine which women’s team would have the numbers advantage at WarGames this Saturday at Survivor Series.

Raw ranked seventh among cable originals, led by the Monday Night Football game between the San Francisco 49ers and Arizona Cardinals that averaged 11,166,000 viewers and 3.31 in the 18-49 demo, which was down by 12.5% in viewers and 13% in the demo from last week’s game.

While Raw didn’t air against the World Cup soccer coverage, the game between England and Iran on Monday morning topped Raw with 1.39 million viewers and 0.55 in 18-49, which are incredible viewers for that time of the day.

In Canada, Raw averaged 153,000 viewers and 88,000 in the 25-54 demographic on Sportsnet 360, which didn’t qualify for the top ten sports programs for the day due to the amount of World Cup soccer coverage. Raw was down from last week’s overall viewership average of 176,100 but up from the demo audience of 79,300.

Here is a breakdown of the key demos compared with last week’s numbers: (Courtesy: Showbuzz Daily)

ADULTS 18-49
This week: 0.41 (-7%)
Last week: 0.44

FEMALES 18-49
This week: 0.35 (+8%)
Last week: 0.32

MALES 18-49
This week: 0.48 (-14%)
Last week: 0.56

ADULTS 18-34

This week: 0.29 (-8%)
Last week: 0.32

FEMALES 12-34

This week: 0.23 (+15%)
Last week: 0.20

MALES 12-34
This week: 0.28 (-17%)
Last week: 0.34

ADULTS 25-54
This week: 0.58
Last week: 0.58

ADULTS 50+

This week: 0.87 (+3.5%)
Last week: 0.84