WWE VIEWERSHIP – JANUARY 2024
Data courtesy: Wrestlenomics.com
WWE Raw
Overall Viewership
January 2024: 1,646,000 (-11%)
December: 1,520,000*
November: 1,583,000
October: 1,484,000
January 2023: 1,848,000
Adults 18-49
January 2024: 699,000 (+1%)
December: 626,000*
November: 674,000
October: 591,000
January 2023: 694,000
Canadian Viewership
January 2024: 294,200
December: 266,800*
November: 292,000
October: 235,900
January 2023: 271,700
*Excluding one “Best of” show
**Includes Raw is XXX special
While Raw’s overall viewership saw a dip above the level of cable attrition, the show has attracted a younger audience with the 18-49 audience up a small amount but looks even better with fewer homes having access to USA Network. Year-to-year comparisons are fair given both 2023 and 2024 faced the College Football National Championship game and an NFL Wild Card game in both years. Last year’s NFL playoff game averaged approximately 31 million viewers across the networks and this year’s game did 28 million. Last year, Raw was bolstered in January by the Raw is XXX special but this year featured an unadvertised appearance by The Rock for a long segment that inflated the audience significantly on January 1.
WWE SmackDown
Overall Viewership
January 2024: 2,433,000 (+4%)
December: 2,194,000
November: 2,173,000**
October: 2,330,000**
January 2023: 2,346,000
Adults 18-49
January 2024: 871,000 (+16%)
December: 764,000
November: 756,000**
October: 812,000**
January 2023: 752,000
Canadian Viewership
January 2024: 216,300
December: 183,750
November: 204,100
October: 204,100
January 2023: 227,400
**Excluding one episode that aired on FS1
The comparisons for SmackDown look very good with growth in its key demo and overall audience on Fox. Inevitably, they will take a hit in October when they leave the network for cable, although once Raw exits cable, SmackDown should be the most-watched show on USA Network. Last Friday’s episode was the most-watched SmackDown since June but the circumstances of the Vince McMahon resignation occurring in the middle of the show probably contributed to that curiosity of whether it would be addressed.
NXT
Overall Viewership
January 2024: 693,000 (+10%)
December: 654,000
November: 695,000
October: 841,000
January 2023: 629,000
Adults 18-49
January 2024: 271,000 (+46%)
December: 241,000
November: 276,000
October: 316,000 (289,000 without Super Tuesday)
January 2023: 186,000
Canadian Viewership
January 2024: 119,500 (+88%)
December: 83,300
November: 77,100
January 2023: 64,000
NXT had its best month ever in Canada with several record-setting audiences and peaked with 142,000 viewers in the country on January 23. In the U.S., the trend of younger viewership continues with the 18-49 solidly above its placement of one year ago. The biggest difference-maker was Becky Lynch and her run throughout October (along with the giant “Super Tuesday” show with all the main roster stars). It has cooled off from the previous months but there’s also less reliance on main roster stars beyond the regulars like Baron Corbin, Ridge Holland, and Dragon Lee, who are not going to sway numbers. If they executive the break-up between Trick Williams and Carmelo Hayes and play that feud through Stand & Deliver, it will be a marquee program they’ve been teasing for months and could be a feather in both their caps if they affect the audience in a meaningful way.
AEW VIEWERSHIP – JANUARY 2024
Data courtesy: Wrestlenomics.com
Dynamite
Overall Viewership
January 2024: 829,000 (-13%)
December: 823,000
November: 832,000
October: 825,000*
September: 904,000
January 2023: 951,000
Adults 18-49
January 2024: 369,000 (-7%)
December 2023: 369,000
November 2023: 362,000
October 2023: 363,000*
September 2023: 411,000
January 2023: 396,000
Adults 18-34
January 2024: 147,000 (-20%)
December 2023: 144,000
November 2023: 137,000
October 2023: 151,000*
September 2023: 154,000
January 2023: 183,000
*Excluding one episode that aired on Tuesday night
Canadian Viewership
January 2024: 132,000
December 2023: 111,700
November 2023: 88,000
October 2023: 107,300
January 2023: 100,500
Dynamite remains the must-see show of the week for AEW consumers as overall viewership and the 18-49 audience is not an alarming decline but the 18-34 numbers are evidence of the show attracting older audiences and a reflection of the often-cited “cool factor” lessening over the past year. They had a good performance in Canada, outpacing the past several months and up significantly from last year’s average in the same month.
Collision
Overall Viewership
January 2024: 386,000
December 2023: 464,000
November 2023: 360,000*
October 2023: 462,000
September 2023: 435,000
Adults 18-49
January 2024: 139,000
December 2023: 195,000
November 2023: 126,000*
October 2023: 173,000
September 2023: 177,000
Adults 18-34
January 2024: 51,000
December 2023: 68,000
November 2023: 36,000*
October 2023: 74,000
September 2023: 55,000
*Excluding one episode that aired on Friday night
This was a rough month for Collision with the nadir occurring this past weekend against the Royal Rumble with 300,000 viewers and a 0.06 in the 18-49 demographic. College Football is over with and that will grant Collision a reprieve along with no head-to-head WWE shows until April 6 for WrestleMania – Night 1. College Football was a legitimate factor in Collision’s decline, but January was also down from the past several months, which had the same competition. The Continental Classic was a definite help, especially for the Saturday night viewership.
Rampage
Overall Viewership
January 2024: 394,000 (-21%)
December 2023: 337,000
November 2023: 300,000*
October 2023: 358,000
September 2023: 359,000**
January 2023: 497,000
Adults 18-49
January 2024: 168,000 (-7%)
December 2023: 137,000
November 2023: 141,000*
October 2023: 154,000
September 2023: 157,000**
January 2023: 181,000
Adults 18-34
January 2024: 54,000 (-14%)
December 2023: 44,000
November 2023: 48,000*
October 2023: 52,000
September 2023: 54,000**
January 2023: 63,000
*Excluding one episode that aired on Saturday
**Includes two-hour Grand Slam edition
Rampage actually had a fairly good month and outdid the past several months in all categories, although well below their figures from one year ago. The fact that the 18-49 audience only fell 7% from last year is a small victory for the show that has fallen to the #3 show during that period. They are back into the mode of throwing several stars onto the show each week with Jon Moxley, Chris Jericho, and Darby Allin among them in January.
