Just when it seemed as though a partnership between Paramount Skydance and TKO Group Holdings couldn’t get any deeper, it just did.
Paramount, which at the beginning of 2026 will be the exclusive live event broadcasting home for both UFC and Zuffa Boxing, two properties owned by TKO, has also inked an agreement to broadcast the company’s Professional Bull Riders (PBR) league.
Just hours before their next quarterly earnings report, TKO announced a five-year deal with the Paramount+ streaming network, giving them access to PBR’s “Unleash The Beast” tour beginning next month. Financial details of the agreement aren’t known at the moment.
Paramount-owned CBS has a long history of broadcasting PBR events dating back to 2013.
TKO already guaranteed itself a sweet payday from Paramount earlier this year, when the aforementioned UFC deal was reported to be worth a whopping $7.7 billion over seven years.
The lucrative deal not only takes UFC away from ESPN, where it has spent the past six years, but also eliminates the long-standing pay-per-view model for the promotion’s top events. Beginning in 2026, UFC’s top “numbered” cards will simply be available for streaming without any extra one-time charge.
It was confirmed back in September that Zuffa Boxing, the upstart promotion presented in partnership with Saudi Arabia, will present 12 events on Paramount+ next year as part of a deal, which reportedly will last five years in total.
