Ram has become the official truck of WWE, UFC, and Professional Bull Riders (PBR).
The auto manufacturer has entered into a multi-year partnership with TKO Group Holdings this week, which will integrate the brand with three of the company’s top entertainment entities, per a press release.
As part of the agreement, Ram will be the presenting partner for next month’s Royal Rumble Premium Live Event (PLE). The brand will have a “significant presence” across Smackdown and other PLEs as well, the announcement noted.
The deal will also include “interactive activations” at events, Ram-branded content featuring stars from the three TKO entities, and “brand integration.”
Ram will also be a presenting partner for future UFC numbered cards in 2026.
