By Brandon Thurston & Jason Ounpraseuth
WWE concluded its annual Holiday Tour last weekend, and while attendance was down year-over-year, at least two cities reportedly produced record gates, likely reflecting increases in ticket prices driving higher revenues even while drawing fewer fans.
According to data collected from WrestleTix, WWE averaged about 6,700 tickets distributed per show on the ten Holiday Tour shows, running from Dec. 26 to Jan. 4. That’s down from about 8,900 across eight events for the 2024 tour, and down from about 9,700 per show across nine events in 2023.
However, Fightful Select reported that the Baltimore and Worcester, Mass., live events were the highest-grossing house shows in their respective cities’ history. The Baltimore live event distributed 9,155 tickets, up from 8,099 last year, according to WrestleTix. Both events were at CFG Bank Arena. The Worcester, Mass. event at DCU Center distributed 8,002 tickets, according to WrestleTix. The last WWE event in the market was a July 12, 2024, SmackDown, which distributed 9,344 tickets.
While house shows were the company’s main source of business in a previous era, the tour accounted for most of WWE’s domestic house shows in 2025.
WWE has cut its touring schedule down over the years, especially since the TKO merger was completed in 2023. Including international house shows, WWE put on around 25 house shows for the full year of 2025, down from 65 in 2024 and 103 in 2023, according to data from Cagematch.net.
In addition to Baltimore and Worcester, the 2025 tour visited Pittsburgh; Tampa; Jacksonville; Rochester, N.Y.; Detroit; Estero, Fla.; Syracuse, N.Y.; and Bridgeport, Conn.
