The first UFC event of the Paramount era is being deemed a success, with the streamer disclosing viewership statistics for UFC 324.
Saturday night’s card in Las Vegas launched the UFC’s seven-year partnership with Paramount+, valued at $7.7 billion over its term.
A press release was issued on Monday, citing data from Adobe Analytics and Paramount’s own analytics. It listed “nearly five million streaming views and over seven million households” for viewers in the U.S. and Latin America.
It is broken into 4.96 million average viewers per minute and 7.18 million households for the main card at 9 p.m. ET, headlined by the interim lightweight title fight between Justin Gaethje and Paddy Pimblett.
The peak for its concurrent streams was 5.93 million, which they stipulate doesn’t include co-viewing numbers.
It promoted that the main card of UFC 324 “reached more homes than any other live UFC event in nearly a decade across linear, broadcast, and streaming” using Nielsen and Adobe Analytics for its comparisons.
Paramount+ will stage its next UFC numbered event this Saturday with UFC 325 from Sydney, Australia, as Alexander Volkanovski defends the featherweight title against Diego Lopes.
POST Wrestling’s UFC 324 review with Jack Wannan & Eric Marcotte is available on the POST Wrestling Café
