WWE filed a new trademark application for the term “Club WWE” ahead of visual teasers on last night’s episode of SmackDown.
The company submitted the paperwork to the United States Patent and Trademark Office on March 26, 2026.
This move preceded multiple visual references to the branding during the March 27 broadcast.
A logo for the unannounced project flashed on the screen briefly on several occasions. Furthermore, a person carried a physical sign bearing the design back and forth in view of the hard cam.
The exact nature of the project remains unconfirmed. However, the application categorizes the filing under “goods and services” and includes references to a membership club that provides discounts and special offers.
The official trademark database lists the detailed intended use as follows:
“Membership club services in the nature of providing discounts and special offers to members in the field of retail sales, special event planning, marketing, and subscriptions; Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a membership; Advertising services; providing consumer product and services information via the Internet and mobile applications; Membership club services, namely, providing on-line information to members in the fields of branding, business development, business marketing, and marketing.”
WWE has not announced a launch date or pricing details regarding the service.
