Ram Trucks’ partnership with TKO is expanding into Lucha Libre.
It was announced this week that Ram will become the official truck of AAA, the Mexican wrestling promotion WWE purchased in 2025.
Ram reached a deal with TKO in late 2025 for a multi-year partnership, showcasing their vehicles on WWE and UFC broadcasts. The Ram trucks have been shown frequently on programming ever since, with wrestlers seen pulling up to venues in them at times.
Now the deal will also cover WWE’s presence in Mexico with AAA. A press release details that the automobile brand will be integrated across the brand’s live events and broadcasts. Ram is also expected to be featured as a mat sponsor for upcoming events, including Triplemania: Mexico City this September.
The announcement emerged shortly after AAA’s massive mask-versus-mask match between the two El Grande Americanos last weekend, easily the biggest bout since WWE purchased the brand over a year ago.
