An early estimate from the Wrestling Observer Newsletter suggests that All In London could end up being the company’s most-purchased event.
This past Sunday’s show at Wembley Stadium is believed to be the third-largest attendance and gate in company history, behind the first two All In events at the venue in 2023 & 2024. WrestleTix’s final number for the event was 46,987 (estimate of paid and comps), with the Brent Council informing POST Wrestling of the drop count (tickets used to enter the stadium) at 41,102. Tony Khan stated that the final gate figure was approximately $6 million.
However, its performance on pay-per-view could threaten AEW’s existing high marks. Before Sunday, the all-time pay-per-view record was set in September 2021 for All Out, featuring CM Punk’s first match in the company and generating 215,000 buys.
Dave Meltzer of the WON reports that “The PPV appears to be in the range of 210,000 to 230,000 buys, which would be the highest in company history. But that’s without television numbers. International numbers, partially because of the better start time, were up more than 50 percent from the 2026 average.”
Meltzer adds that domestic numbers were also up more than 50 percent from the 2026 average.
It’s important to stress this is not a finalized number and is based on the digital buys. Taking the digital performance and extrapolating to television (if it follows the same pattern) would lead to the estimated figure.
Last September, HBO Max began distributing AEW’s pay-per-views, and Tony Khan told our outlet after Sunday’s show that this was the highest-performing show since debuting on the streaming platform.
This was also the first All In event available worldwide on the nascent MyAEW service.
