If you are a Netflix subscriber in the U.S., your subscription is going through its latest hike.
The worldwide streaming leader has introduced its second price increase in just over a year as it raises the price of its three plans.
From Variety:
Under the higher pricing, Netflix’s Standard With Ads plan will now cost $8.99/month, up $1 from $7.99 previously. The Standard plan (no ads, viewing on up to two devices simultaneously) is rising by $2, from $17.99/month to $19.99/month. And the Premium plan (no ads, streaming on up to four devices at once, Ultra HD and HDR) is likewise going up $2, from $24.99/month to $26.99/month.
The increase went into effect on Thursday and will be reflected on existing subscribers’ bills over the next few weeks. The previous price increase occurred in the first quarter of 2025.
Netflix boasts over 325 million subscribers worldwide and stated in its last earnings report that it projects to spend $20 billion on content this year and is targeting revenue between $50.7 = $51.7 billion.
WWE signed a ten-year deal with Netflix, effective January 2025, for the rights to Raw in a deal worth $5 billion and added WWE’s library of premium live events before September 2025.
