Peacock turned profitable for the first time, and NBCUniversal is set to raise prices for all customers for the fourth time in four years.
According to Todd Spangler of Variety, Peacock will increase prices for new and returning customers starting Aug. 18, and current customers will see their prices increase on or after Sept. 17. Peacock Premium (with ads) will be priced at $12.99 per month, up $2. Peacock Premium Plus (without ads) will be priced at $19.99 per month, up $3. Peacock Select, a limited offering that doesn’t include movies, live sports or Peacock originals, will cost $8.99 per month, a $1 increase.
Peacock last raised prices in July 2025 and joins other streaming services in increasing prices over the last two years, including Netflix, HBO Max, Apple TV, Paramount+ and YouTube Premium.
The streaming service, which launched in 2020, turned its first-ever quarterly profit for Q2 2026. Peacock paid subscribers totaled 48 million as of the end of June, with two million net additions during the period, according to Variety.
NBCU’s price increases came after NBC agreed to pay an average of $2.45 billion per year for NBA rights over 11 years and a three-year media rights deal with MLB worth a reported $200 million annually.
Saturday Night’s Main Event airs on Peacock and is part of WWE’s five-year media rights deal with NBCU/Versant that began in October 2024, which includes SmackDown on USA Network and is worth $287 million per year.
Peacock’s price hike is more than most of its competitors. However, several pay-TV bundles include Peacock at no additional cost. YouTube TV subscribers can view Peacock-exclusive sports on the relaunched NBCSN, and beginning in early 2027, users will be able to access Peacock within YouTube Premium for a combined price of $15.99 per month.
