AEW finishes third on cable but experiences several big declines

After two gigantic weeks for AEW Dynamite, the program saw a significant drop this week while still finishing third among cable programs.

Photo courtesy: All Elite Wrestling

After two gigantic weeks for AEW Dynamite, the program saw a significant drop this week while still finishing third among cable programs.

Wednesday’s live episode of Dynamite averaged 806,000 viewers with a 0.32 rating in the 18-49 demographic, figures that were down 19 and 29 percent respectively.

To assess where AEW stands compared to its programming prior to “Winter is Coming”, the show averaged 774,000 viewers and a 0.31 in the 18-49 demo in October, and 760,000 viewers with a 0.31 demo rating in November.

The demographic numbers for AEW didn’t paint a great picture as adults 18-34 dropped 48 percent this week (its lowest in that category since November 11th), men 12-34 were down 56 percent and its female audience dropped 35 percent with women 18-49 and 45.5 with 12-34s.

Each key demo was down double digits except for adults over the age of 50, which grew 3 percent.

The closest category between RAW and AEW this week was among men 18-49 with RAW registering a 0.46 and AEW at 0.43.

In Canada, AEW averaged 120,000 viewers on TSN 2 and was the #1 sports program in Canada, although the competition was minimal. The second-most-watched sports program was a UFC replay with 40,200 viewers and a 2016 World Cup of Hockey game between Canada and Finland with 38,400 viewers.

The Canadian number was strong considering “Winter is Coming” did 108,500 earlier this month and was heavily hyped.

For NXT, the show finished 34th among cable programs with a 16 percent increase in viewership and 12 percent uptick in the 18-49 demographic. The show averaged 766,000 viewers with a 0.19 rating in the demo.

Even though NXT fell 7 percent among men 12-34, they topped AEW with a 0.13 to a 0.11. As usual, NXT won among adults over 50 and lost the other key demos.

In overall viewership, it was NXT’s best performance since Halloween Havoc on October 25th and the highest demo figure since November 25th.

Here is a breakdown of the key demos and comparisons from last week:

Source: Showbuzz Daily

ADULTS 18-49

AEW: 0.32 (-29 percent)
NXT: 0.19 (+12 percent)

FEMALES 18-49
AEW: 0.22 (-35 percent)
NXT: 0.14 (+17 percent)

MALES 18-49
AEW: 0.43 (-24.5 percent)
NXT: 0.25 (+14 percent)

ADULTS 18-34          
AEW: 0.15 (-48 percent)
NXT: 0.07 (-22 percent)

FEMALES 12-34
AEW: 0.12 (-45.5 percent)
NXT: 0.06 (+20 percent)

MALES 12-34
AEW: 0.11 (-56 percent)
NXT: 0.13 (-7 percent)

ADULTS 25-54
AEW: 0.38 (-22 percent)
NXT: 0.23 (+21 percent)

ADULTS 50+
AEW: 0.30 (+3 percent)
NXT: 0.37 (+6 percent)

About John Pollock 3883 Articles
Born on a Friday, John Pollock is a reporter, editor & podcaster at POST Wrestling. He runs and owns POST Wrestling alongside Wai Ting.