NXT drops to lowest audience of the year, demo sees increase

Photo Courtesy: WWE

NXT’s audience fell to its lowest mark in nearly two months while the 18-49 audience grew from last week.

The January 31st edition of the show averaged 587,000 viewers and approximately 170,000 (0.13) in the 18-49 demographic as it ranked #20 among cable originals on Tuesday (Data: Wrestlenomics and Showbuzz Daily).

The viewership number fell by 3 percent, which was its lowest figure since December 6, 2022.

The show aired against the L.A. Lakers vs. New York Knicks, which was the top program on cable for the night with 1.7 million viewers and 0.58 in the demo, as well as additional sports competition from several college basketball games on ESPN and ESPN2.

The 18-49 audience increased by 5 percent with a breakdown of males increased by 20 percent and females decreasing by 15 percent from last week’s numbers. It was NXT’s lowest audience among women 18-49 since September 13, 2022.

The 18-34 audience grew 33 percent from last week.

Adults 50+ declined from 0.36 to 0.33.

In Canada, the show averaged approximately 59,000 viewers and 21,000 in the 25-54 demographic on Sportsnet 360, which finished outside of the top ten sports programs for the night. Those numbers were down 21 and 36 percent respectively from the previous week.

It was the go-home edition of NXT before Vengeance Day this Saturday and was headlined by a triple threat tag match where Chase U (Duke Hudson & Andre Chase) beat The Dyad (Jagger Reid & Rip Fowler) and Malik Blade & Edris Enofe to earn a spot in the NXT tag title match this weekend.

About John Pollock 4560 Articles
Born on a Friday, John Pollock is a reporter, editor & podcaster at POST Wrestling. He runs and owns POST Wrestling alongside Wai Ting.