WWE and Slim Jim have announced a multi-year extension of their sponsorship deal.
Part of the renewal will see Slim Jim featured prominently on WWE’s mat placement during weekly episodes of Raw, and branded table placement during matches.
From the press release:
Under the new agreement, Slim Jim will become the center ring sponsor during every edition of WWE’s weekly flagship program Monday Night Raw, which streams globally on Netflix. In addition to the in-ring placement, WWE will introduce a first-of-its-kind integration which will see Slim Jim branding on all folding tables used across tentpole programming such as Raw, SmackDown, NXT and WWE Premium Live Events. This branded table placement will create unforgettable moments when WWE Superstars “Snap into a Slim Jim Table” during matches. The partnership will continue to include custom commercial spots featuring WWE Superstars, curated social media campaigns, and WWE Superstar appearances at select Slim Jim events.
This agreement extends from the initial one struck in the summer of 2023 and encountered turbulence in January 2024 when Janel Grant filed a lawsuit against Vince McMahon, John Laurinaitis, and WWE.
The allegations outlined by Grant led to Slim Jim placing a “pause” on its relationship with WWE just before the Royal Rumble, where Slim Jim was the presenting sponsor.
McMahon resigned from his position at WWE, which led to Slim Jim returning as the sponsor of the show.
