For the first time ever, WWE has an official cosmetics partner.
Maybelline New York has entered into a new agreement with the WWE to become their official cosmetics partner, per a press release issued Thursday. Specifics regarding the value or length of the deal were not disclosed.
Maybelline New York, a subsidiary of L’Oreal, has been in business since 1915, when it first launched as the Maybelline Company. It touts itself as the “number one cosmetic brand in the world,” with products for sale in over 120 countries.
The deal was announced ahead of WWE’s all-women’s Evolution Premium Live Event (PLE) on Sunday, for which Maybelline New York will be the “Presenting Partner.” As part of this agreement, Maybelline will serve as the center ring mat sponsor, receive a “custom vignette,” and social media posts.
