Vince McMahon will be holding a press conference later today on behalf of his new Alpha Entertainment venture.
The release states that there will be a “major sports announcement” with the press conference streaming on Alpha Entertainment’s digital outlets on Twitter, YouTube, Facebook, and on the company’s website at www.AlphaEntLLC.com.
It was reporter Brad Shepard who first broke the news in December that a return of the XFL was expected and further added that a press conference was scheduled on today’s date.
The WWE did issue a statement in December confirming that McMahon had launched Alpha Entertainment, which was separate from his duties at the WWE. The speculation was fuelled further after McMahon sold 3,340,000 shares of his class A common stock to raise just under $100 million as startup capital for the group.
Chris Harrington of the Wrestlenomics podcast reported last month that Alpha Entertainment filed for a trademark on “URFL” and they also filed for several XFL related trademarks. Harrington added that the WWE was on their fifth and final extension of the XFL trademark and that extension was set to expire this month.
The belief is that today’s announcement will confirm that Alpha Entertainment will be launching their own football league. Mike Johnson at PWinsider.com reported on Wednesday that the WWE’s production team has been working on promotional videos for the XFL and that Johnson’s sources indicated a relaunch of the league is expected for 2020.
We will be covering today’s press conference and will have a breaking news audio show posted Friday evening with coverage of the announcement and our analysis.