Coverage of Hurricane Ian dominated cable’s viewership on Wednesday with AEW Dynamite finishing ninth among cable originals.
The Weather Channel occupied eight of the top ten cable spots with wall-to-wall coverage of Hurricane Ian. Dynamite ranked ninth among cable originals behind Tucker Carlson Tonight on Fox News.
Despite the heavy news coverage, Dynamite only dropped 5% in viewership and 4% among the key demo from last week’s Grand Slam event at Arthur Ashe Stadium. In the 18-49 demo, they dropped 12% with female viewership but increased by 2% with males.
The largest decreases from last week were seen among females 12-34 dropping by 33% and adults 18-34 falling by 15.5%. Adults 50+ declined by 10% this week.
The overall viewership was Dynamite’s lowest since August 17th.
In Canada, the show averaged 93,000 viewers and 58,500 in the 25-54 demographic on TSN 2, which were increases of 4.5% and 6% respectively. The growth is positive as Wednesday’s show aired against the Toronto Blue Jays vs. New York Yankees game that averaged 1,155,000 viewers and there was also an NHL pre-season game between the Toronto Maple Leafs and Montreal Canadiens. Dynamite ranked sixth among sports programs on Wednesday in the country.