A sponsored match is taking place at WrestleMania 39.
The 2023 WWE Royal Rumble Premium Live Event featured the ‘Pitch Black’ match between Bray Wyatt and L.A. Knight. The bout was sponsored by Mountain Dew and the brand sponsored the post-show press conference as well.
In an interview with The Hollywood Reporter, Craig Stimmel, WWE Senior Vice President, Head of Global Sales and Partnerships confirmed that another sponsored match is taking place at WrestleMania 39. He said they’re going to do things that fit inside of their storylines.
I don’t want to give away too much, but it’ll be around a match, and the sponsorship of that match, and what they’ll be able to bring to that match. So we’re going to do things that fit inside of our storyline as well.
He added that there is going to be a post-WrestleMania press conference that’ll be brand-sponsored.
When you think about putting WrestleMania on, we’re going to be showing across millions of households on Peacock, we’re also going to have a social presence. We’re also going to have a post-match press conference that’s going to be sponsored this year — you saw that with Mountain Dew and Royal Rumble — but we’re going to have that again at WrestleMania. It’s on YouTube and on TikTok and on Facebook, so we’re gonna have a myriad of opportunities to tell a brand story across different spectrums with different voices. So I think when we approach brands, we want to make sure that-that holistic picture is in place… we’re looking for that audience overlap.
Thus far, confirmed for WrestleMania 39 are the following matches:
- Undisputed WWE Universal Championship: Roman Reigns (c) (w/ Paul Heyman) vs. Cody Rhodes
- SmackDown Women’s Championship: Charlotte Flair (c) vs. Rhea Ripley
- Raw Women’s Championship: Bianca Belair (c) vs. TBD