Male viewership spike leads to NXT’s largest 18-49 audience of the year

Photo Courtesy: WWE

NXT Spring Breakin’ led to a major spike in viewership on Tuesday night.

The April 25th program averaged 647,000 viewers and approximately 235,000 (0.18) in the 18-49 demographic. (Showbuzz Daily and Wrestlenomics)

The show ranked #14 among cable originals, which was topped by the Atlanta Hawks vs. Boston Celtics (3.3 million viewers and 1.16 in 18-49) on TNT and aired against NXT. The show also aired against another NBA game on NBA TV, as well as NHL playoff games on ESPN and TBS.

NXT also had a 15-minute overrun segment featuring the conclusion of the NXT Women’s Championship match.

It was the third-largest viewership figure of the year for NXT with a 14.5 percent increase over last week’s number and its highest since January 10.

In the 18-49 demographic, they saw a 28 percent weekly increase and was its largest audience in the key demo since October 18, 2022, which was a show full of appearances from members of the main roster.

The weekly increase can be attributed to the male viewership, which saw a 62.5 percent spike in the 18-49 demo and the highest male viewership in the demo since the Halloween Havoc special on October 26, 2021.

Conversely, females in the 18-49 demo dropped by 16.5 percent.

It was a similar pattern in the 12-34 demo where males shot up 62 percent and females declined by 15 percent.

Adults 18-34 grew 36 percent this week and its highest audience since December 13, 2022.

Adults 35-49 were up by 23 percent and 50+ grew by seven percent.

In Canada, the show streamed live on SN Now due to coverage of the NHL playoffs. A replay of NXT aired on Sportsnet 360 at Midnight ET but only averaged 5,000 viewers.

Spring Breakin’ included Indi Hartwell retaining the NXT Women’s Championship against Roxanne Perez and Tiffany Stratton and Carmelo Hayes retaining the NXT Championship against Grayson Waller.

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Born on a Friday, John Pollock is a reporter, editor & podcaster at POST Wrestling. He runs and owns POST Wrestling alongside Wai Ting.