NXT improves viewership against playoff competition, females 18-49 tie 2023 high point

Photo Courtesy: WWE

NXT experienced an increase in viewership the show achieving its second-largest demo audience in two months.

The May 9th edition of the show averaged 601,000 viewers and approximately 222,000 (0.17) in the 18-49 demographic, per Wrestlenomics and Showbuzz Daily.

NXT ranked #12 among cable originals behind the NBA & NHL playoffs, Curse of Oak Island, Real Housewives of New Jersey, Secret Skinwalker Ranch, and ESPN’s SportsCenter and PTI.

The show saw a six percent viewership increase while the 18-49 demographic was up by 21 percent – both were two-week highs behind Spring Breaking’. Excluding the April 25 special, it was NXT’s largest audience since March 28 and the highest demo audience since March 7.

In the 18-49 demo, male viewership rose by 30 percent and females increased by 20 percent. Among females 18-49, it equaled the amount from April 18, which was the highest of the year in that category for NXT.

Adults 18-34 were by up 20 percent, adults 35-49 saw a 22 percent uptick while adults 50+ were down by three percent from last week’s numbers.

NXT aired against the Philadelphia 76ers vs. Boston Celtics, which finished second on Tuesday night with 4,883,000 viewers and a 1.71 rating in the 18-49 demo. They also aired against the New Jersey Devils vs. Carolina Hurricanes (1,139,000 and 0.37) and the first twenty-eight minutes of the game between the Dallas Stars and Seattle Kraken (1,259,000 and 0.42).

In Canada, the show streamed live on Sportsnet Now and we did not receive any ratings data for the show.

NXT featured Bron Breakker defeating Trick Williams in the main event and the start of the Women’s Title Tournament with two quarter-final matches where Tiffany Stratton and Lyra Valkryia advanced.

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Born on a Friday, John Pollock is a reporter, editor & podcaster at POST Wrestling. He runs and owns POST Wrestling alongside Wai Ting.