WWE is touting the success of this past weekend’s SummerSlam event from Ford Field in Detroit.
The company issued a press release revealing that the show generated a live gate of $8.5 million – noting it is the largest non-WrestleMania gate in the promotion’s history and tops last year’s Clash at the Castle event in Wales.
WWE also noted that its sponsorship revenue for SummerSlam was the largest for a non-WrestleMania event with $7 million with Slim Jim, Rocket Mortgage, and C4 Energy among this year’s clients.
Merchandise sales for the show were up by 61% from the previous SummerSlam record set in August 2021 in Las Vegas as Allegiant Stadium and its On Location packages saw a 47% increase over last year’s SummerSlam show.
Regarding Peacock viewership, WWE stated it was the most-watched SummerSlam of all time and “among the top three audiences in the history of WWE on Peacock” going back to early 2021
It is worth adding that Peacock subscribers have grown from 16 million subscribers in Q3 of 2022 (when last year’s SummerSlam took place) to approximately 24 million in the latest reported figures.
During the SummerSlam broadcast, WWE announced the attendance at 59,194, although the last figure from WrestleTix was 51,477 tickets distributed (tickets sold and comps). We will have access to the numbers reported later this year by industry trade site Pollstar and when WWE releases its key performance indicators for the quarter.