NXT draws huge audience in key demo, huge increase among female viewers

Photo courtesy: WWE

NXT scored one of its most impressive numbers to date on Tuesday with its 18-49 audience.

The November 7 edition of the show averaged 794,000 viewers and 347,000 (0.26) in the 18-49 demographic, per Brandon Thurston at Wrestlenomics.

The show raked #1 among cable sports programs on Tuesday ahead of PTI, an Auburn vs. Baylor college basketball game, and the New York Rangers vs. Detroit Red Wings.

The 18-49 audience is among the largest in the show’s history and the second highest of the year behind the “Super Tuesday” special last month. Given that this was not a hyped show with any big matches or top stars from the main roster, it has to be the most impressive demo number of the year.

The audience was up 18% from last week and their largest since October 17.

The big spike was among females as women in the 18-34 demo grew from 36,000 to 69,000 (92%), women 18-49 increased from 71,000 to 134,000 (89%), and females 35-49 were up from 35,000 to 65,000 (86%) from last week’s episode.

In a crazy stat, females 18-49 and 18-34 were higher this week than the “Super Tuesday” episode on October 10, which includes so many main roster stars including The Undertaker, John Cena, and Cody Rhodes. Among adults 18-34, Super Tuesday averaged 155,000 and this week’s episode attracted 153,000.

This week’s episode of NXT included two Iron Survivor Challenge qualifying matches with Tiffany Stratton over Fallon Henley and Dijak beating Tyler Bate, a grudge match between Bron Breakker and Von Wagner, and a show-closing face-to-face segment with Carmelo Hayes and Trick Williams.

Wrestlenomics reports that the show peaked between 9 and 9:15 p.m. ET for Bron Breakker vs. Von Wagner, a backstage promo with Carmelo Hayes, and a vignette with The Brawling Brutes with 833,000 viewers and 383,000 in the demo. The show had an eight-minute overrun involving Hayes and Trick Williams, which grew the audience by 10% from the final quarter.

In Canada, NXT averaged 79,200 viewers and 33,400 in the 25-54 demographic on Sportsnet 360. It ranked #8 among sports programs for the night and includes six NHL broadcasts ahead of it. This week’s numbers were down from Halloween Havoc – Night 2 last week, which averaged 93,000 and 54,600 in the demo.

About John Pollock 5505 Articles
Born on a Friday, John Pollock is a reporter, editor & podcaster at POST Wrestling. He runs and owns POST Wrestling alongside Wai Ting.