Slim Jim announces “pause” on promotional activities with WWE

Photo Courtesy: WWE

Slim Jim is pausing its promotional work with WWE for this weekend’s Royal Rumble event following a lawsuit launched by Janel Grant.

On Thursday, a civil suit was launched by Grant against Vince McMahon, John Laurinaitis, and WWE alleging sexual abuse, sex trafficking, and sexual & emotional abuse during her tenure with the company.

Grant entered a non-disclosure agreement with McMahon in 2022 but is seeking to have the NDA rescinded after McMahon discontinued payments.

Slim Jim was set to be a presenting sponsor of the Royal Rumble at Tropicana Field on Saturday but has opted to “pause” its involvement with WWE and provided the following statement to POST Wrestling:

Slim Jim values integrity and respect in all of our partnerships. Given the recent disturbing allegations against Vince McMahon, at this time we’ve decided to pause our promotional activities with WWE. This decision reflects our commitment to our brand values and responsibility to our community.

We will continue to monitor the situation and base our future engagements on our values and what’s best for our brand.

WWE and Slim Jim (owned by Conagra Brands Inc.) entered into a multievent deal last summer and was reported to be WWE’s largest sponsor. The agreement called for advertising across WWE’s platforms including live events, in stores, and on social channels throughout the year.

The news of Slim Jim pulling out of promotional activity at the Royal Rumble was first reported by WrestleVotes.

About John Pollock 5412 Articles
Born on a Friday, John Pollock is a reporter, editor & podcaster at POST Wrestling. He runs and owns POST Wrestling alongside Wai Ting.