Minute Maid can now call itself the Official Juice Partner of WWE.
Minute Maid, a Coca-Cola brand that sells lemonade products stateside and around the world, has officially struck a partnership with WWE, per the Sports Business Journal.
The deal includes Minute Maid advertising on Raw broadcasts, with a special commercial on next Monday’s episode featuring Cody Rhodes, Bianca Belair and Jey Uso.
Playing into the fact that Raw airs on Mondays, the advertising encourages consumers to “Bring the juice” when “Every day feels like Monday.”
Mintue Maid will be selling drinks with Rhodes, Belair, and Uso printed on them as part of the deal, too. A digital content series is also expected, per SBJ.
Expanding sponsorship opportunities has been a major focus for TKO Group Holdings, the parent company of WWE. Advertising has become more prevalent on broadcasts, both on the ring canvas and around the arena.
TKO President Mark Shapiro commented on an expansion of more sponsorship revenue late last year: “When we bought the UFC, they were doing about $30, $40 million in sponsorship annually. And very similar to what WWE was doing,” he said in December. “And now, as we look to next year, as I said, you’re in the range of about $375 million that we think we can do.
