Ex-WWE star Adam Scherr (formerly known as Braun Strowman) is launching a production company.
In partnership with Magilla Entertainment and Nick Antonicelli, Scherr has launched Meat Castle Media, per a new report from The Hollywood Reporter.
The production company’s launch comes shortly after the first season of Scherr’s cooking variety show “Everything on the Menu” aired on the USA Network last year. The show saw Scherr travel the U.S. to experience full menu spreads from iconic restaurants.
The production company will focus on creating a new “unscripted series” and also work on a podcast, the report said. They’re currently developing a new series called “Hands On,” which sees Scherr tap into his past tradesman skills and try a different “unique craft” in each episode, THR reported.
Scherr has been focused on entertainment spaces outside of wrestling after getting released from the WWE roster last year. While not against returning to the ring someday, he noted in an interview last year that he’s enjoying being able to do other work as his body heals past injuries.
“Don’t get me wrong, I miss being in the ring,” he said in October. “These [hands] things are very capable of being passed out whenever I want to. But I’m also enjoying a little break because my body is starting to somewhat feel normal. I’m getting some of these injuries healed up that were nagging for years, and stuff like that.”
